
Our Story
SIMPLE AUTHENTIC LIVING
Crafted from Passion

A new day begins over Wharfedale
After too many years chasing corporate life but wishing I was somewhere else, circumstances forced me to stop & reflect.
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It wasn't a difficult decision. I wasn’t going back. It was time for a more intentional, mindful, authentic & fulfilling way.
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Time to align heartfelt values with long held dreams.
Time to draw everything together, to blend all my experience & connections, my deep faith & a steely determination, with an enduring passion for design, sustainable living & our beautiful British countryside to create something beautiful & perhaps even something of significance.
We wanted to create a business founded on strong ethics with a high priority for sustainability, beautiful design, quality, high provenance, impeccable service & generosity.
We wanted to design & create exceptional British products, exclusively in Britain, using exceptional British materials... & with a passion for the beauty of wool, it was always going to be British wool.
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We absolutely love British wool & have a deep appreciation for British farming & the invaluable contribution it makes to our country. We wanted to do something to celebrate & elevate British wool & in so doing make a positive & we hope one day a powerful, contribution in support of British farming & our wonderful native Flock.
(Take a look at our Giving Back programme – that’s our commitment in action.)
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And so - Lawrence & Barnes.
​A contemporary British brand crafted from passion
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PS: An Exciting Update: July'24
...after talking to lots of customers & supporters at events across our beautiful land over the last year, we're convinced that the great British public agrees.
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There is a strong appreciation for & desire to celebrate & support, our great British farming heritage & communities... & a growing desire for greater authenticity & a simpler way of living.
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We’ve seen this expressed in a growing appreciation & demand for beautiful & genuine British woollen products exclusively made in Britain.
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We're excited.