Simple Authentic Living
A design ethos
Simple Authentic Living is our design ethos rooted in the principles of slow living – which in essence is about living a purposeful, simple & authentic life.
Our ethos prioritises deep provenance, craftsmanship & quality, embracing a commitment to sustainability & social responsibility.
Our design is therefore to create authentic, high-quality products that add an elegant touch to your simple, authentic lifestyle & imbue a sense of well-being & contentment.
Our Giving Back scheme underlines our ethos by making a contribution to environmental & social legacy impact projects through every purchase.
Contemporary
& Sustainable British Elegance
A design aesthetic
Contemporary & Sustainable British Elegance is an elegant & refined design aesthetic carefully & deliberately crafted to embody our Simple Authentic Living ethos.
By blending our core design principles - provenance, design, craftsmanship & a strong sustainability undertone – we aim to create an aesthetic that epitomises classic, contemporary & sustainable refinement.
Our aesthetic guides our process in crafting effortlessly beautiful products that bring a touch of simple authentic living & understated elegance to your home.
Provenance
Provenance refers to the authentic & verified heritage, origin & manufacture of a product.
We pay very close attention to this to ensure our products are of the highest provenance & quality - so our customers can have absolute confidence in our products.
British Wool: guaranteed 100% British wool.
British Made: exclusively made in Britain.
Heritage: embracing a timeless legacy of British craftsmanship & values.
Viaduct North Yorkshire.
The Richmond Range
Design
Design is the soul of our creative process.
We weave elements of colour, pattern & texture to create beautiful & elegant products with a timeless & refined contemporary British styling - that will fit with any aesthetic.
Colour: we love natural, tonal, heritage hues - soft & refined, classic yet contemporary, beautiful & elegant
Pattern: simple, classic, timeless - with a strong & elegant contemporary resonance.
Texture: perhaps the most powerful element of design -
texture always creates a sensory experience & evokes emotion.
Soft & luxurious of touch - evoking a sense of cosy warmth & comfort, calmness & contentment, connection & wellbeing.
Craftsmanship
Quality is everything.
Our craftsmanship fuses deep skill & tradition with a 21st century manufacturing edge to create beautifully crafted products of the highest quality.
Heritage & Artistry: we place that skill in artistry, precision in knowledge & pride in excellence at the very core.
Manufacturing Excellence: the best of British manufacturing provides us with a refined & robust consistency we can be sure of.
Exceptional Quality: delivered every time - we hope you'll agree.
Organic Reels
Nidderdale Dawn
Sustainability
By placing sustainability at the heart of our design process, we are intentionally weaving the core principles of our slow design ethos - Simple Authentic Living - into the creative process.
Slow design embraces a more thoughtful, intentional & sustainable approach to design that will deliver a positive impact on individuals, communities & the environment
Mindful: we make an intentional decision to commit to use sustainable materials & design practice.
Quality: we design & make products with meticulous attention to detail & enduring craftsmanship - to create high quality products with lasting value.
Ethical: commitment to our social & environmental responsibilities strongly guides our design process - to deliver positive impacts on both communities & the planet.